Skyward Traffic Typifier

Intelligent SMS Classification for Type-Based Routing

Move beyond flow management to message-level control. Instantly classify each SMS for optimal routing

For SMS operators, revenue is driven by both traffic volume and the ability to choose the best delivery path for each message. However, different traffic types have different requirements: time-sensitive OTPs, guaranteed-delivery banking alerts, and messages that require consistent sender IDs, like service notifications. The challenge is to maximize profit while meeting all quality-of-service obligations.

Skyward Traffic Typifier (STT) addresses this challenge by applying machine learning to accurately classify every message in real time. This enables your switch to implement precise type-based routing, automatically selecting the optimal delivery channel (e.g., direct MNO connections, or OTT apps like WhatsApp) and the most profitable route partner for each SMS category increasing your margin and fully automating the routing process.

Core Traffic Types STT identifies

OTP and 2FA

Messages containing malicious links, spoofed sender IDs, or social engineering attempts to obtain sensitive subscriber information. These messages require blocking to comply with MNO and regulator requirements, preventing loss of routes and financial penalties

Prohibited Gambling

One-time passwords and authentication codes triggered by immediate user actions (e.g., logins, account verifications). They require maximum speed and reliability due to their ultra-short lifespan and critical role in user security

Marketing

Commercial messages, characterized by high volume and broadcast nature (e.g., promotional campaigns, special offers). This traffic requires flexible routing to balance throughput, delivery guarantees, and channel cost to increase client margin

P2P

Person-to-person messages that must be identified and kept separate from A2P flows. Accurate detection enables either allowing permitted traffic from authorized partners or blocking non-compliant traffic to comply with operator contracts

How STT works

Skyward Traffic Typifier (STT) operates as a real-time cloud service queried by your switch for each message. STT analyzes SMS content and metadata using machine learning and returns a type-specific label within milliseconds

This message-level control transforms a general SMS flow into distinct, categorized streams. The instant classification empowers your platform to apply advanced routing rules, selecting the most profitable delivery channel and the optimal vendor based on throughput, cost, and quality.

Challenges STT addresses

Profit Maximization

Unlocks higher revenue from your existing traffic. By applying type-based routing, STT ensures each message uses the most optimal channel and vendor, directly improving your margin without needing to increase traffic volume

Guaranteed Quality

Protects the delivery speed and reliability of your most critical messages. For example, STT lets you isolate and prioritize time-sensitive traffic streams, preventing them from being impacted by bulk or delay-tolerant flows, thereby maintaining customer trust

Compliance Control

Ensures adherence to partner agreements and regulations. STT identifies restricted traffic types (e.g., P2P, Gambling), enabling you to handle them per client policy – allowing such traffic for authorized partners or blocking it to prevent violations and penalties

Streamlined Operations

traffic management. STT provides the ability to flexibly configure routing policies, dramatically reducing operational overhead and enabling swift adaptation to changing business rules

STT Key benefits

Precise Classification

Achieve near 100% identification accuracy for all traffic types, powered by a machine learning engine trained on diverse SMS patterns

Flexible Policy Control

Easily define and adjust routing policies per traffic category, specific client, or destination country to meet complex business requirements

Simple Integration

Connect via a standardized HTTPS API, delivering traffic type labels for switches with configurable routing based on external tags

Custom Traffic Profiling

Identify unique, operator-specific message formats beyond standard traffic types, tailored to your specific operational needs

Ultra-Low Latency

Process every message with under 100ms latency, ensuring real-time classification for instant routing decisions even during peak traffic hours

Fraud-Specific Policy

Classify fraudulent traffic into categories (e.g., phishing, AIT) when used with SSA, enabling targeted response policies at the switch level

Custom Classification. Enhanced Fraud Control.

STT supports custom traffic classification and flexible filtering rules:

Provides full customization to identify operator-specific traffic types, such as unique OTP formats or platform-specific codes (e.g., for Facebook).
Allows you to enforce special prioritization for any message flow critical to your operations.
When used alongside Skyward SMS Antifraud (SSA), allows fraud classification into specific categories, such as phishing, AIT, and gambling.
Enables filtering policies based on the exact fraud type, from immediate blocking by SSA to tagging for switch-level decisions.

Ready to maximize your margin from your existing traffic?

Claim a one-month free trial to test STT on your live traffic and work with our experts to build your optimal routing strategy

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